• 'Cross-Cultural Communication' Book Launch

    A new book 'Cross-Cultural Communication', written by Brian Hurn and Barry Tomalin, was formally launched at Kings College London on October 9th. This well attended event attracted business leaders and top academics from a range of disciplines.

    With this new book Brian Hurn and Barry Tomalin develop their thought leadership in the Cross-Cultural space, The book explains the academic theories behind cross-cultural communication, leadership and team-working, as well as training for overseas assignments and dealing with culture shock. It also deals with key cultural-political issues of globalisation, multi-culturalism and diversity, and cultural diplomacy and soft power.

    A key feature of the book is its partnership between explaining theory clearly and simply and illustrating it with examples to demonstrate professional best practice. It acts as a guide and manual for students at college, university and in the international professions.

    The launch started with a welcome and introduction by Professor Jack Spence of Kings College London. In his foreword to the book Jack commented:

    'What this study does - above all - is to offer helpful, carefully devised signposts... to guide those who seek their fortunes... in a world where cultural exceptionalism remains a potential source of division and profound misunderstanding.'

    This deeply thoughtful book will be a standard textbook in the intercultural and cross-cultural fields.

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